# Matteo Duò > Matteo Duò - B2B Marketing, Building with AI, Branding & Growth ## Posts - [What Triggers Users to Leave Plugin Reviews (And the 5 Most Common Types)](https://www.matteoduo.com/wordpress-plugin-reviews/): Reviews are the factor that can make or break your WordPress plugin. Social proof, like ratings, has a huge effect on users’ decisions. That’s why it’s important to pay attention to your users and encourage them to give your WordPress plugin a good rating. By understanding why people leave reviews (both good and bad) and responding to their criticism or requests, you can get a better understanding of what they’re looking for, what’s bothering them, and try to turn those insights into more download and five-star ratings. The Role of Plugin Reviews Good or bad, people love to leave feedback on... - [Advertising, Upselling, and Cross-Selling on WordPress.org and the Admin Dashboard](https://www.matteoduo.com/upselling-advertising-crossselling-wordpress-org-dashboard/): It’s a recurring thing and the big topic surfaces repeatedly: What forms of advertising are allowed in the WordPress admin dashboard? What forms of upselling and cross-selling are acceptable on the WordPress repository (wordpress.org)? How far is too far? Are standards the same for everyone? If you’re a small plugin author, this topic is something you’re probably worried about because you’re always investigating new ways to attract more paying users to your plugin embracing a sustainable and by-the-rules approach. But things are more difficult to understand as rules aren’t clear for everyone. Sometimes, it seems, a few plugin authors might... - [WordPress.org SEO 101 (Key Ranking Factors)](https://www.matteoduo.com/wordpress-repository-seo-rankings/): When you post on the WordPress repository, you’re competing with thousands of other plugins. Plugins that have had years to gain installs and popularity and thousands that are starting from scratch and fighting to reach the top. So is it just a game of luck? Is slapping your plugin on WordPress and hoping for the best all you can do? Even with the hefty amount of competition, it’s not impossible to grow in the search results. There are real SEO techniques you can use to rank higher in WordPress repository. And while some ranking factors are out of your control,... - [Ciao Codeable](https://www.matteoduo.com/ciao-codeable/): After 4+ years together, I’m no longer part of Codeable. It wasn’t an easy call as I felt emotionally connected to the team. A team I’ve been part of year after year as the Head of Content. In short, besides having different business goals for the upcoming future, I needed to refocus on my priorities. Here’s my farewell message to all Codeablers: And here’s some of the heart-warming goodbye messages I received from some of the Codeablers: What I’ve done at Codeable I met for the first time with Tomaz in Leiden and back in Sofia again while attending WordCamps.... - [The Minimum Viable Content Assets For Your WordPress Plugin](https://www.matteoduo.com/minimum-viable-content-wordpress/): Developing a WordPress plugin is a challenging task. You need to take care of the development, the roadmap for new features and/or fixes, reply to support request, write documentation. The result is that you’re left with little time and resources to invest in Marketing for your WordPress plugin. If you’re a single plugin author, things are even harder. That’s why I’d like to introduce you to the concept of the Minimum Viable Content assets (MVC) for your WordPress plugin, an optimized way to start taking care of some critical aspects related to Marketing for your WordPress plugin. The Role Of... - [The Proven Way To Collect More 5-Star Reviews On The WordPress Repository](https://www.matteoduo.com/proven-way-to-get-positive-reviews-wordpress-plugin/): The truth is out there: very few users leave a review for a WordPress plugin. All plugin developers know it’s darn hard to get that 5-star review for their “baby”. In fact, data shows that the average percentage of users who leave reviews for a popular WordPress plugin is 0.2%. That means, for every 1000 users, only 2 will likely leave a review on the WordPress repository. Not the most exciting statistical data, I know. But look at it this way: If you’re the owner of a WordPress plugin, this data tells you that 99.8% of your users are out... - [WordPress Plugins Get Less Than 1% Reviews From Their Users](https://www.matteoduo.com/review-to-install-ratio-wordpress-plugins/): Here’s an interesting question: what’s the average percentage of users who leave a review for a WordPress plugin? Before you say a number, let me provide you with a little context here: As of today, there are more than 54K plugins listed in the WordPress repository and: All of them are free to use All plugins provide some functionality, no matter whether you deem it useful or not. In fact, any plugin developer has to provide minimal working functionality to their plugin when submitting it to have it listed WordPress powers up to 33% of the entire internet Which means:... - [How The Focus Keyword Works in Yoast SEO](https://www.matteoduo.com/focus-keyword-yoast-seo/): If you have a website, there’s a high chance it’s built on WordPress because WordPress runs over +43% of the entire internet. And if you do, your choice for dealing with SEO issues and improvements has probably landed on Yoast SEO Plugin. If you haven’t seen it in action, it’s a WordPress plugin that, once activated, brings in a new area below each of your post/page where you’re able to add some important SEO elements like SEO title, focus keyword, and meta description. What most bloggers and WordPress users still don’t get is how the focus keyword (or focus keyphrase) works... - [How to search for emails with PDF attachments (or any other file extension) [Gmail Trick]](https://www.matteoduo.com/gmail-how-to-search-for-pdf-attachments-file/): Let’s say you need to sort all at once a whole bunch of PDF files that are stored in your inbox as email attachments. Sure you’re a Gmail user and you can count on a terrific internal search, but there’s a better, simpler and smarter way to search for your PDF file: use the filename operator. As you might know Gmail has operators to perform more accurate searches, and filename:xxxxxx is all you need right now. ## Pages - [Blog](https://www.matteoduo.com/blog/): Latest posts 18/01/2020 What Triggers Users to Leave Plugin Reviews (And the 5 Most Common Types) 11/12/2019 Advertising, Upselling, and Cross-Selling on WordPress.org and the Admin Dashboard 27/09/2019 WordPress.org SEO 101 (Key Ranking Factors) 06/05/2019 Ciao Codeable 26/04/2019 The Minimum Viable Content Assets For Your WordPress Plugin 22/03/2019 The Proven Way To Collect More 5-Star Reviews On The WordPress Repository 1 2 Next Label - [Matteo Duò - B2B Marketing & Branding](https://www.matteoduo.com/): Hi, I’m Matteo Duò 👋 B2B Marketing. Demand Generation + SEO/GEO/AEO (AI Visibility). Branding + Growth. - [Privacy Policy](https://www.matteoduo.com/privacy-policy/): At matteoduo.com, accessible from matteoduo.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by matteoduo.com and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us through email at matteo@matteoduo.com General Data Protection Regulation (GDPR) We are a Data Controller of your information. matteoduo.com legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which... - [Cookie Policy](https://www.matteoduo.com/cookie-policy/): What Are Cookies As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality. For more general information on cookies see the Wikipedia article on HTTP Cookies. How We Use Cookies We use cookies for a variety of reasons... ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/www.matteoduo.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)