Former EVP of Marketing, currently founder. I’m in constant learning mode as AI pushes us forward. I think in systems and prioritize ruthlessly. I ship what matters and measure progress with numbers I can actually move. Everything else is guesswork.
What I’m doing now
- Building Rivale.io, competitive intelligence for WordPress plugin developers. Currently in closed beta, join the waitlist.
- What: Tracks what your competitors ship, change, and charge (releases, pricing moves, positioning, etc.), compares it all against your own plugin(s), and turns the gaps into actionable marketing and product-marketing ideas you can act on.
- Who it’s for: WordPress plugin developers and founders competing in crowded niches who can’t afford to fly blind.
- How I ship it: I develop and orchestrate AI agents, guided by my own experience and real feedback from WordPress plugin founders and developers.
- Marketing Strategy & Hands-On Execution for B2B Software.
- What:
- Fix weak or inconsistent marketing prioritization: what to do, what to skip, what to plan, and in what order.
- Help founders and teams allocate budget where it actually moves growth, instead of spreading it thin.
- Build and scale content and distribution pipelines.
- Audit and improve SEO/GEO/AEO and AI visibility, so you’re ranked on Google and cited and visible in ChatGPT, Perplexity, and Claude.
- Build and execute go-to-market strategy for new products and features, including positioning and messaging.
- Who it’s for: Founders and lean teams with B2B software products (SaaS, dev tools, WordPress plugins).
- How I ship it: I work with a few selected clients only, via sprints. Fixed pricing, no hourly billing, specific deliverables, mostly async, light on your time.
- Sounds like what you need? Get in touch!
- What: