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How Curating A Monthly Digest Improved My Learning Process

You get newsletters from companies you’re interested in. You read blogs on growth hack, copywriting, conversion and onboarding new users. Then you browse through super-relevant topics and communities on Facebook groups you’re subscribed to, Growth Hackers, Inbound, Quora. Then, there’s Twitter. You’re overwhelmed in your daily life, you’re overwhelmed in your reading activity. So am […]

6 Ways To Gather A Buttload Of Business Editorial Ideas That Work

You’ve read that a blog is one of the most effective tool to gather more attention towards your business but you’re discouraged because you don’t know what to write about. You lose faith in yourself because you come up with weak editorial ideas, which sound far from interesting, and you can’t start publishing right away. […]

5 Steps To Making Your Content Marketing Strategy A Blast

When you launch a content marketing campaign, how do you ensure it works strategically and effectively? Even the best strategy can bring you to a dead end and resolve as a waste of time and money if you don’t pay attention to core elements. This has always been the key aspect many are concerned when […]

3 Examples of Content Marketing That You Didn’t Realize Were Content Marketing

At its core, content marketing is a tool: growing awareness around a specific product or service by diluting and masking the advertising message attached to it. With that in mind, many types of content that you read, like, retweet or interact with on a daily basis are actually flawlessly-executed forms of content marketing implemented on […]

Why Content Strategy, Content Marketing and SEO Are The Future For Small Businesses

Content Marketing is the new form of advertising for small businesses. Rather than creating ads that are shoved in the faces of consumers during commercial breaks, companies are now seeking to create value-added content that informs, entertains and drives traffic to their web presence. They call it branded content. Why businesses are focusing on such […]

Find The Best Editorial Ideas For Your Business

For a small business, having a strong editorial presence can really help boost visibility and sales numbers. But how do you use content to reach those goals? In this article, I dig into some of the best practices to develop an ongoing workflow of small business editorial ideas that could play a huge impact in […]

3 Steps To Selling Yourself As A Content Strategist

Acquiring a new client is pretty difficult. And if you’re talking with someone who doesn’t have any clue about your specific job, things can get really complicated. In this post, I outlined a 4-element scenario that many Content Strategists – like me – experience each time they’ve just connected to prospects and wish to close […]

7 Hurdles You’re Undoubtedly Going to Face When Setting Up Your Content Marketing Strategy

When you are about to develop a content marketing strategy, you should first think on how you are going to overcome a bunch of challenges that often go hand in hand with it. Being aware of these major hiccups in content marketing will decrease the risk of failure for your business.

5 Effective Content Ideas to Start Your Business Blog’s Editorial Calendar

No matter whether you are a small business or a fast-growing corporation, blogging should be an important activity in your business. Krista Bunskoek, PR and Content Marketer at Wishpond, explains 4 key reasons why your business is unlikely to survive without blogging. Neil Patel, a well-established digital entrepreneur, recently published a clear infographic enlightening why […]

11 Crucial Aspects in Content Marketing You Need to Be Alerted Of Right Before 2014

When you try bond your business with content marketing you ought to take a few minutes to understand what needs to be done and what needs to be avoided to get results. In this post I collected 11 important things you’d better take into consideration if you’re just about to start your inbound marketing strategy […]