After 4+ years together, I’m no longer part of Codeable.
It wasn’t an easy call as I felt emotionally connected to the team. A team I’ve been part of year after year as the Head of Content. In short, besides having different business goals for the upcoming future, I needed to refocus on my priorities.
Here’s my farewell message to all Codeablers:
And here’s some of the heart-warming goodbye messages I received from some of the Codeablers:
What I’ve done at Codeable
I met for the first time with Tomaz in Leiden and back in Sofia again while attending WordCamps. After months, Tomaz got in contact with and told me they were looking for someone who could help them with their blog, content, organic growth, emails, etc.
After a while, when we were able to define a more clear list of needs and desired outcomes also with Per, I started working with them.
On top of writing and managing the blog, I was also in charge of Codeable newsletter, had to create new processes and workflows for guest authors, content requests, crafting success stories, working with the designers, marketing automation, and many other content-related projects/tasks.
It’s hard to summarize everything I did. Maybe some data will help enlight my point:
Traffic Growth
New users:
Overall traffic until December 2018:
Organic Growth
Traffic growth in percentage
This data shows the first year I started working with Codeable (2015, I started in mid-April) compared to the last full year I was there (2018).
Note: we had a few issues with Google Analytics that’s why you see the orange and blue lines dropping somewhere in the middle.
By joining Codeable when it was a startup and living it as an in-house team member taught me a lot. Productivity, communication skills, organizational skills, people skills, and of course, getting better at my work.
Some Feedback from Codeablers:
Matteo’s work has played a critical role in growing Codeable:
“Matteo is able to run with any ideas or loosely defined requests and deliver a complete solution. He has compelling writing and editing skills, a strong dedication to quality, and he’s always looking to do even better. His work with content and beyond has played a critical role in growing Codeable to where it is today.”
— Raleigh Leslie, Partnerships at Codeable
Effective way of working with you:
“What is great about working with Matteo is that he allows you to focus on the knowledge you have, but bring it across in a way you never have thought of. I would highly recommend working with Matteo for your next project!”
— Jonathan Bossenger, WordPress Developer, Consultant, Codeable expert
And from Codeable clients (survey):
Really like things from Matteo Weekly or bi-weekly!
Blog posts really helpful, Changing lives really cool, “advice on managing projects and dealing with developers” would be nice. Especially specifying what you need for bigger projects, what’s the best way to go about it.
Current communications are fine. Articles are interesting and timely, I stop and read it. You could send more, it’d be fine. Everything that you’ve blogged about has been interesting/great.
Can 4+ years of work be condensed in just a few screenshots? No, they can’t be. I can only be grateful and thankful for having taken part in such an amazing journey:
Codeable is an incredible company with a strong team. That’s why I’m still and will be suggesting them to anyone who’s in need of WordPress help.
If I had to pick the best experience and experiment we had at Codeable, it sure has to be the Changing Lives segment where I got the chance to talk shop with some great WordPress developers from all over the world. We shot 20 episodes which allowed me to get closer to such incredible people and WordPress professionals.
Here’s just some of the many I shot:
This segment played a key role for many prospect Codeable experts who, by watching the videos and hearing a bit more about the company from other developers, hooked them into submitting their application.
What’s coming next?
Two major, kickass, über exciting adventures!
1. Marketing Consulting Services for WordPress Plugin Developers
As part of my re-focus phase, I wanted to get even closer and specialize in Marketing for WordPress products. This means I’m growing a more direct experience with WordPress plugins developers by working as a Marketing consultant to help them acquire more users for their product through Marketing-related activities and help them prioritize their efforts when it comes to Marketing.
Since there can’t be any effective marketing without knowing the real pain points, the scenario, and the types of users a WordPress product targets, I’ll be more selective on the types of projects and clients I’ll take in.
Currently, I’m taking in 2 clients per month for my Marketing consulting services. This way I can devote my full attention to them without compromising on quality.
Available spots: 0 out of 2. If interested, let’s talk!
2. New Role as the Editor in Chief at…
I’ll soon start a new exciting adventure with a company I’ve seen growing since their early days. I admire their vision and, even more, their passion for quality content, which I’m on a mission to help them improve as their first-ever Editor in Chief.
I’m thrilled. Period.
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