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How Small Businesses Can Benefit From Content Strategy

How a Small Business Can Benefit From a Content Strategy
No matter what size your business is, content strategy is your lucky tool for paving the way towards a better online presence and activity related to your company, especially if we’re talking about recently established small businesses.

In her sessions during the last Content Strategy Summit, an online conference which gather many notable experts in Content Strategy together, Stephanie Hay, Content and UX Specialist, showed the evolution small businesses and startups went through to find their place in today’s hot competitive environment:

Startups that once focused only on functionality, features, or fundraising are now embracing content strategy to acquire new users, retain existing users, and improve their UX or marketing

Yet you may be thinking about all those difficulties that accompany content strategy implementation, but I will dig deeper into this topic to uncover the most mind-blowing reasons why business content strategy is winning, beneficial and rewarding.

Top 3 reasons why your small business will benefit from a content strategy:

  1. Traditional advertising doesn’t get trust among people anymore. Attractive ads and marketing messages fail to appeal to users in a way they used to a couple of years ago.
  2. Content strategy tends to boost your SEO rankings. Keyword-stuffed websites and all kinds of spam content are no longer rewarded by Search Engines. It’s a well-known fact now that Google has started demanding authoritative and fresh content to rank the user higher in search results.
  3. Nothing is capable of building stronger relationship with your customers in a way content strategy is. When you create content for a small business, it brings all the necessary information users are curious to find.

And don’t forget about how huge portions of online content are distributed via social media every day, which means if you lag behind this opportunity you simply miss out on a chance to get more visitors to your website.

Running a small business in a more effective way focusing on a content strategy is not only possible, but also highly expected from you in today’s market. Customers search online to find someone who can help them overcome their problems or annoyances and a regular flow of fresh and useful content about your business is the best way for you to intercept them and let them know about your product or service.

Is this something you are looking for? Get in touch with me and keep the ball rolling.

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About Matteo Duò

Matteo Duò is a Content Strategist & Digital Consultant in love with Startups, WordPress and Storytelling. He's a freelancer who helps companies and young entrepreneurs communicate their own message in the most effective way toward their audience. You can reach him using this form.

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