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Hi, I'm Matteo Duò

This is my personal website where I write about Content Strategy, Digital Marketing, SEO and Startups.

3 Examples of Content Marketing That You Didn’t Realize Were Content Marketing

At its core, content marketing is a tool: growing awareness around a specific product or service by diluting and masking the advertising message attached to it. With that in mind, many types of content that you read, like, retweet or interact with on a daily basis are actually flawlessly-executed forms of content marketing implemented on […]

Why Content Strategy, Content Marketing and SEO Are The Future For Small Businesses

Content Marketing is the new form of advertising for small businesses. Rather than creating ads that are shoved in the faces of consumers during commercial breaks, companies are now seeking to create value-added content that informs, entertains and drives traffic to their web presence. They call it branded content. Why businesses are focusing on such […]

Find The Best Editorial Ideas For Your Business

For a small business, having a strong editorial presence can really help boost visibility and sales numbers. But how do you use content to reach those goals? In this article, I dig into some of the best practices to develop an ongoing workflow of small business editorial ideas that could play a huge impact in […]

Spring Madness: “Empower Your Gmail” at $0.99 (For 70 Hours Only)

After cold days, grey skies and shorter daylights, Spring is about to come and I’d like to celebrate it with all people. Actually not everyone, but with those Gmail maniacs out there (like me), who may find this news pretty interesting: I’m dropping the price of my latest ebook “Empower Your Gmail”, which normally is […]

3 Steps To Selling Yourself As A Content Strategist

Acquiring a new client is pretty difficult. And if you’re talking with someone who doesn’t have any clue about your specific job, things can get really complicated. In this post, I outlined a 4-element scenario that many Content Strategists – like me – experience each time they’ve just connected to prospects and wish to close […]

7 Hurdles You’re Undoubtedly Going to Face When Setting Up Your Content Marketing Strategy

When you are about to develop a content marketing strategy, you should first think on how you are going to overcome a bunch of challenges that often go hand in hand with it. Being aware of these major hiccups in content marketing will decrease the risk of failure for your business.

5 Effective Content Ideas to Start Your Business Blog’s Editorial Calendar

No matter whether you are a small business or a fast-growing corporation, blogging should be an important activity in your business. Krista Bunskoek, PR and Content Marketer at Wishpond, explains 4 key reasons why your business is unlikely to survive without blogging. Neil Patel, a well-established digital entrepreneur, recently published a clear infographic enlightening why […]

11 Crucial Aspects in Content Marketing You Need to Be Alerted Of Right Before 2014

When you try bond your business with content marketing you ought to take a few minutes to understand what needs to be done and what needs to be avoided to get results. In this post I collected 11 important things you’d better take into consideration if you’re just about to start your inbound marketing strategy […]

What You Need to Know Right Before Creating Your Very First Content Strategy

Whenever you are looking for ways to develop a content strategy, you need to weigh all the benefits and consider all the challenges you may face. Creating a content strategy for business is not just yet another marketing tool, it’s the way you’re paving your future toward your customers and prospects; in fact, as a […]

What to Write in a Company Newsletter

You must have heard it dozens of times: direct email marketing has become old-fashioned and fails to attract customers, but those who manage to do it right will tell you a different story. Truth is bright corporate newsletter ideas will turn into powerful traffic generators and into sales, eventually. What makes direct email marketing work […]